This article gives a decent overview as to why blogging is important to businesses and the different ways businesses use blogs to enhance their marketing and support efforts. A good followup article would be to talk more indepth about how a business can set up the differnent ways of blogging.

Intellectual people fill the rooms of successful businesses, and they've all noticed the benefits that both formal and informal blogs have reaped in past years. Moreover, they will not stand aside and watch this train pass them buy, so many businesses have also stepped unto the blogging locomotive.... To read the rest of the article, click on the title.

Tags: business blogging - business blogs - blogs - customer support